Our mission is to fuel economic growth by building a broad consumer movement of support for Women Owned businesses.

Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.


Across the globe Women Owned businesses supply an incredible range of products and services. The Women Owned Logo enables consumers to identify those products and services supplied by Women Owned businesses during their shopping experience.

Any storefronts, websites and product labels bearing the Women Owned Logo have been certified as at least 51 percent owned, operated and controlled by a woman or women by WBENC in the United States and WEConnect International globally.


To help raise awareness for why, where and how to buy Women Owned, we provide a consumer-friendly online directory of certified Women Owned businesses and their products. Our goal is to help consumers find Women Owned businesses, products or services to meet their specific needs and serve as a destination for socially-conscious shoppers and supporters of women’s economic empowerment. A listing in the Women Owned Directory is a voluntary benefit for Women Owned businesses certified by WBENC in the U.S. or WEConnect internationally.